Spillover effects from web to mobile payment services

Kem Z.K. Zhang (International School of Business and Finance, Sun Yat-sen University, Zhuhai, Guangdong, China)
Xiang Gong (University of Science and Technology of China, Hefei, China) (Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong)
Chongyang Chen (Soochow University, Suzhou, China)
Sesia J. Zhao (International School of Business and Finance, Sun Yat-sen University, Zhuhai, Guangdong, China)
Matthew K.O. Lee (Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong)

Internet Research

ISSN: 1066-2243

Publication date: 27 May 2019

Abstract

Purpose

Drawing from the spillover effect literature, the purpose of this paper is to investigate the spillover effect in consumers’ web-mobile payment extension behavior. The authors figure out two categories of factors associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context.

Design/methodology/approach

An online survey (n =552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach.

Findings

The results show that relevant schema and schematic fit factors positively influence perceived value of mobile payment (MP), which facilitates consumers’ behavioral intention of MP.

Originality/value

This study contributes to the extant literature by theoretically identifying the key factors of the spillover effect and empirically investigating its role during the web-mobile service extension process.

Keywords

Citation

Zhang, K., Gong, X., Chen, C., Zhao, S. and Lee, M. (2019), "Spillover effects from web to mobile payment services", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IntR-11-2017-0457

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Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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