TY  - JOUR
AB  - Purpose The purpose of this paper is to identify the dimensions of e-retailing ethics from the consumers’ perspective and to develop a reliable and valid measurement instrument.Design/methodology/approach The paper is based on a quantitative survey conducted among Egyptian consumers aged 18 and above. These were measured on a five-point Likert scale. The reliability and validity of this six-factor scale are verified using empirical data collected randomly from Egyptians’ online consumers. Structure equation modelling used to test the suggested model.Findings The results showed that buyer perceptions about seller ethics (BPSE) is a second order construct composed of six factors (e.g. privacy, security, reliability, non-deception, service recover, and shared value). The results also showed that the BPSE has strong predictive capability in relation to online customer satisfaction and repurchase intention.Originality/value This project is one of the first empirical studies that develop a reliable and valid measurement instrument of BPSE. The findings provide several important theoretical and practical implications for online retailing and academic researchers as well as making a significant contribution to the body of knowledge in the online retailing context.
VL  - 26
IS  - 5
SN  - 1066-2243
DO  - 10.1108/IntR-09-2015-0272
UR  - https://doi.org/10.1108/IntR-09-2015-0272
AU  - Agag Gomaa
AU  - El-masry Ahmed
AU  - Alharbi Nawaf Sulaiman
AU  - Ahmed Almamy Ahmed
PY  - 2016
Y1  - 2016/01/01
TI  - Development and validation of an instrument to measure online retailing ethics: Consumers’ perspective
T2  - Internet Research
PB  - Emerald Group Publishing Limited
SP  - 1158
EP  - 1180
Y2  - 2024/04/24
ER  -