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E-business implementation and performance: analysis of mediating factors

Laura Lucia-Palacios (Department of Marketing, University of Zaragoza, Zaragoza, Spain)
Victoria Bordonaba-Juste (Department of Marketing, University of Zaragoza, Zaragoza, Spain)
Yolanda Polo-Redondo (Department of Marketing, University of Zaragoza, Zaragoza, Spain)
Marko Grünhagen (School of Business, Eastern Illinois University, Charleston, Illinois, USA)

Internet Research

ISSN: 1066-2243

Article publication date: 1 April 2014

Abstract

Purpose

The purpose of this paper is to examine the impact of e-business implementation (in terms of internal integration and external diffusion) on organizational performance through the mediating effects of differentiation, enterprise agility, customer relationship development and partner attraction.

Design/methodology/approach

A survey of franchisors was conducted across the USA and Spain. Before running the model, the paper tests for measurement invariance across the two country samples. The paper uses structural equation modeling to test the conceptual model.

Findings

The results of the measurement invariance suggest that all the constructs supported this characteristic, except for internal integration. External diffusion leads to differentiation, enterprise agility, relationship development and partner attraction for American and Spanish firms. However, internal integration has no impact on any outcome in the USA while, for Spanish firms, it has a positive and direct effect on economic performance. The full mediating role of non-financial performance between external diffusion and organizational performance depends on the country analyzed. While differentiation and relationship development fully mediate this relationship in the US sample, in the Spanish sample, the advantages of external diffusion are transferred through differentiation, enterprise agility and partner attraction.

Practical implications

–The paper suggests that franchise firms should not focus on the direct effect of e-business implementation on performance. Instead, franchisors should consider that its effect on performance is achieved through greater differentiation, relationship development, enterprise agility and partner attraction. So, the paper suggests that franchisors should think about the long-term effects of the advantages obtained from implementing e-business.

Originality/value

This study contributes to IS research by identifying the link between internal integration and external diffusion and organizational performance through the examination of the mediating role of non-financial performance measures in two countries. Compared with previous research, the paper first analyzes measurement invariance across countries to provide unbiased results.

Keywords

Acknowledgements

The authors express their gratitude for the financial support received from the Spanish Government CICYT (ECO 2011-23027) and from the Regional Government and FEDER's funding (Generés S09).

Citation

Lucia-Palacios, L., Bordonaba-Juste, V., Polo-Redondo, Y. and Grünhagen, M. (2014), "E-business implementation and performance: analysis of mediating factors", Internet Research, Vol. 24 No. 2, pp. 223-245. https://doi.org/10.1108/IntR-09-2012-0195

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited