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An acceptance model for smart watches: Implications for the adoption of future wearable technology

Ki Joon Kim (Department of Interaction Science, Sungkyunkwan University, Seoul, Korea)
Dong-Hee Shin (Department of Interaction Science, Sungkyunkwan University, Seoul, Korea)

Internet Research

ISSN: 1066-2243

Article publication date: 3 August 2015

Abstract

Purpose

The purpose of this paper is to identify the key psychological determinants of smart watch adoption (i.e. affective quality (AQ), relative advantage (RA), mobility (MB), availability (AV), subcultural appeal) and develops an extended technology acceptance model (TAM) that integrates the findings into the original TAM constructs.

Design/methodology/approach

An online survey assessed the proposed psychological determinants of smart watch adoption. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted on collected data (n=363) using the AMOS 22 statistical software. The reliability and validity of the measurement assessing the proposed factor structure were examined via CFA, while the strength and direction of the hypothesized causal paths among the constructs were analyzed via SEM.

Findings

The AQ and RA of smart watches were found to be associated with perceived usefulness, while the sense of MB and AV induced by smart watches led to a greater perceived ease of the technology’s use. The results also indicated that the devices’ subcultural appeal and cost were notable antecedents of user attitude (AT) and intention to use, respectively.

Originality/value

Though smart watches are becoming increasingly popular, empirical studies on user perceptions of and ATs toward – them remain preliminary. This paper is one of the first scholarly attempts at a systematic prediction of smart watch usage, with implications for the adoption of future wearable technology.

Keywords

Acknowledgements

This research was supported by the Professors Overseas Research Support 2015 of LG Yonam Cultural Foundation. The authors gratefully acknowledge the generous support from the LG Yonam Foundation.

Citation

Kim, K.J. and Shin, D.-H. (2015), "An acceptance model for smart watches: Implications for the adoption of future wearable technology", Internet Research, Vol. 25 No. 4, pp. 527-541. https://doi.org/10.1108/IntR-05-2014-0126

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited