TY  - JOUR
AB  - Purpose The purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers’ non-adoption risk belief associated with not using a mobile service designed to support them in a non-leisure activity.Design/methodology/approach A theoretical model contrasting perceived non-adoption risk to perceived adoption risk of a mobile service supporting health promotion was developed and tested with a sample of potential consumers in North America.Findings Results show that non-adoption risk is a moderately strong antecedent of motivational factors in contrast to adoption risk that hinders the acceptance of a mobile service supporting health promotion.Research limitations/implications Healthcare is a highly sensitive social sector, so possible negative consequences of not using the support of a mobile service are an additional motivation for adopting this service. Future research should test the role of non-adoption risk in other contexts of technology use, including non-leisure settings.Practical implications Making potential users see the possible negative consequences of not using a mobile service designed to support them in a non-leisure activity increases their motivation and, subsequently, intention to use the service.Social implications Educational efforts to making consumers see the risks of not using a supporting technology application appear to be justified.Originality/value This study demonstrates the significant role of non-adoption risk belief that captures the negative consequences individuals may perceive if they fail to use as expected a mobile service application designed specifically to help them.
VL  - 29
IS  - 4
SN  - 1066-2243
DO  - 10.1108/IntR-04-2018-0174
UR  - https://doi.org/10.1108/IntR-04-2018-0174
AU  - Cocosila Mihail
AU  - Turel Ofir
PY  - 2019
Y1  - 2019/01/01
TI  - Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
T2  - Internet Research
PB  - Emerald Publishing Limited
SP  - 846
EP  - 869
Y2  - 2024/04/23
ER  -