Technological innovativeness and information quality as neoteric predictors of users’ acceptance of learning management system

Ammar Abdulameer Ali Zwain (Department of Business Management, College of Administration and Economics, University of Kufa, Najaf, Iraq)

Interactive Technology and Smart Education

ISSN: 1741-5659

Publication date: 16 September 2019

Abstract

Purpose

This study aims to expand the Unified Theory of Acceptance and Use of Technology (UTAUT2) by exploring the effect of two new predictors: technological innovativeness and information quality, along with the learning value and the original determinants that influence faculty and students’ acceptance of the Moodle-Learning Management System. The modified model includes nine predictors: performance expectancy, effort expectancy, social influence, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.

Design/methodology/approach

The study is based on a cross-sectional survey design. The target population was faculty and students of the University of Kufa in Iraq. An online questionnaire was used to collect 228 responses from faculty and 553 from students.

Findings

Results of the Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis revealed that factors which influence faculty acceptance were social influence, facilitating conditions, hedonic motivation, habit, technological innovativeness and information quality, while factors which influence student acceptance were performance expectancy, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.

Originality/value

The theoretical and practical contribution of the present study lies in the expansion of the UTAUT2 model through adding neoteric predictors, which are technological innovativeness and information quality. This study provides insights and further understanding of the effect of predictors (original and additive) on users’ acceptance of e-learning management system. In addition, the findings of the current study enable decision-makers and those interested in developing Moodle-LMS to obtain in-depth information on these indicators, especially in the Iraqi higher education environment.

Keywords

Citation

Zwain, A. (2019), "Technological innovativeness and information quality as neoteric predictors of users’ acceptance of learning management system", Interactive Technology and Smart Education, Vol. 16 No. 3, pp. 239-254. https://doi.org/10.1108/ITSE-09-2018-0065

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Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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