Acceptance and use of lecture capture system (LCS) in executive business studies

Muhammad Shoaib Farooq (Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan, and, Faculty of Economics and Business, Universiti Malaysia Sarawak, Samarahan, Malaysia)
Maimoona Salam (Faculty of Computer Science and Information Technology, Universiti Malaysia Sarawak, Samarahan, Malaysia)
Norizan Jaafar (Faculty of Economics and Business, Universiti Malaysia Sarawak, Samarahan, Malaysia)
Alain Fayolle (Department of Strategy and Organization, EMLYON Business School, Ecully, France)
Kartinah Ayupp (Faculty of Economics and Business, Universiti Malaysia Sarawak, Samarahan, Malaysia)
Mirjana Radovic-Markovic (Univerzitet u Beogradu, Beograd, Serbia)
Ali Sajid (Lahore School of Management, University of Lahore, Lahore, Pakistan)

Interactive Technology and Smart Education

ISSN: 1741-5659

Publication date: 20 November 2017

Abstract

Purpose

Adoption of latest technological advancements (e.g. lecture capture system) is a hallmark of market-driven private universities. Among many other distinguishing features, lecture capture system (LCS) is the one which is being offered to enhance the flexibility of learning environment for attracting executive business students. Majority of foreign universities are offering the facility of LCS to their students in offshore campuses established in Malaysia. Yet, very little is known about perception and behaviour of executive business students towards acceptance and use of this facility. Therefore, to bridge the identified gap in academic literature, this study is an effort to explore the causal relationship between existing constructs of extended unified theory of acceptance and use of technology (UTAUT2), personal innovativeness (PI), intention and use behaviour (UB) towards LCS. Moreover, this study is aimed to extend the UTAUT2 by introducing a new variable, namely, PI in the domain of information technology (IT) (PIIT).

Design/methodology/approach

SmartPLS-3.2.6 was used for data analysis and all PLS-related calculations. For this purpose, a self-administered questionnaire was designed to collect data regarding acceptance and UB towards LCS. A sample size of 481 responses from executive business students, who were enrolled in offshore campuses of five selected foreign universities in Malaysia, was used for testing the proposed theoretical model.

Findings

The results of structural equation modelling (SEM) revealed that, performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, habit and PIIT have a significant and positive influence on acceptance and use of LCS among executive business students. Unique to this study is that, findings of this study have highlighted PIIT as an important factor that affects intention and UB towards LCS among executive business students.

Practical implications

By validating and extending the UTAUT2, the findings of this study provide a number of practical implications along with a comprehensive, robust and useful framework for universities to successfully implement technological advancements, such as LCS, to enhance overall learning outcomes.

Originality/value

By investigating the factors determining acceptance and use of LCS among executive business students, using a partial least square (PLS)-based SEM approach, this study makes a sizeable theoretical, methodological and contextual contribution to the overall body of knowledge.

Keywords

Citation

Farooq, M., Salam, M., Jaafar, N., Fayolle, A., Ayupp, K., Radovic-Markovic, M. and Sajid, A. (2017), "Acceptance and use of lecture capture system (LCS) in executive business studies", Interactive Technology and Smart Education, Vol. 14 No. 4, pp. 329-348. https://doi.org/10.1108/ITSE-06-2016-0015

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Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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