Exploring the use of internet by university students for seeking health related information

Asad Ahmad (Department of Business Administration, Aligarh Muslim University, Aligarh, India)
Mohammed Naved Khan (Department of Business Administration, Aligarh Muslim University, Aligarh, India)
Obaidur Rahman (Department of Business Administration, Aligarh Muslim University, Aligarh, India)

Interactive Technology and Smart Education

ISSN: 1741-5659

Publication date: 20 November 2017

Abstract

Purpose

Internet is both a medium and a platform for information exchange. This characteristic of internet is gradually metamorphosing it into an e-learning enabler. A significant percentage of internet users access health-related information through the medium of internet, but little is known about the factors that determine such behaviour. This study aims to explore the factors that determine the behaviour of those seeking health-related information in the virtual world.

Design/methodology/approach

The present study analyses the role of perceived ease of usefulness (PEOU), perceived usefulness (PU), self-efficacy (SE) and information quality (IQ) on the intention (IU) of the internet users to seek health-related information. Researcher-controlled sampling was used for data collection from 210 university students. Exploratory factor analysis (EFA), t-test and correlation have been used for data analysis.

Findings

The results of the study demonstrate that except SE, all other factors have a positive relationship with the intention of the users to seek health-related information. The findings suggest that PU and IQ overshadow PEOU in encouraging the users seeking such health-related information over the internet.

Originality/value

The present study extends the understanding of e-learning adoption associated with seeking health-related information. The researchers propose an extended technology acceptance model (TAM) model to study the factors influencing the use of internet in seeking health-related information by the students enrolled in medical and non-medical courses.

Keywords

Citation

Ahmad, A., Khan, M. and Rahman, O. (2017), "Exploring the use of internet by university students for seeking health related information", Interactive Technology and Smart Education, Vol. 14 No. 4, pp. 279-295. https://doi.org/10.1108/ITSE-04-2016-0008

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Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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