Customer satisfaction in Web 2.0 and information technology development

Gajendra Sharma (Liaoning Technical University, Xingcheng City, China)
Li Baoku (Liaoning Technical University, Xingcheng City, China)

Information Technology & People

ISSN: 0959-3845

Publication date: 11 November 2013

Abstract

Purpose

The purpose of this paper is to investigate how the individual and organizations best use Web 2.0 social networking technologies to improve its relationships with customers.

Design/methodology/approach

The theoretical background used in the paper was the familiarity-liking theory and prospect theory to understand the extent of user satisfaction with the services. Online survey from Second Life users was conducted to investigate customer satisfaction in Web 2.0 social networks and recent development on information technologies.

Findings

The findings suggested that IT development is the inseparable part of Web 2.0 and enables to understand customer satisfaction as well as their perception on online technology. Both customer satisfaction and IT development has positive influence on consumer's service enjoyment and experience.

Research limitations/implications

The generalizability of the paper is limited. The survey data in this study have some common method bias. The possibility of the existence of the common method bias cannot be completely eliminated.

Practical implications

The paper provides the significance of customer satisfaction for organizations, researchers, managers, and policy makers. The paper provides validated measurements to facilitate evaluation of several major user satisfaction constructs.

Originality/value

The recent development of information and communication technology (ICT), especially the internet and its related technologies has become the main force of the development of online social network. The number of Web 2.0 users has been growing so rapidly that it has become an important channel for marketers to reach their customers.

Keywords

Acknowledgements

Support for this study was provided by National Natural Science Foundation of China (NSFC), fund number: 71202117.

Citation

Sharma, G. and Baoku, L. (2013), "Customer satisfaction in Web 2.0 and information technology development", Information Technology & People, Vol. 26 No. 4, pp. 347-367. https://doi.org/10.1108/ITP-12-2012-0157

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.