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How do enterprise social media affordances affect social network ties and job performance?

Xiayu Chen (School of Management, Hefei University of Technology, Hefei, China)
Shaobo Wei (International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China)
Robert M. Davison (Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong)
Ronald E. Rice (Department of Communication, University of California, Santa Barbara, California, USA)

Information Technology & People

ISSN: 0959-3845

Article publication date: 8 July 2019

Issue publication date: 14 January 2020

Abstract

Purpose

The purpose of this paper is to investigate how four enterprise social media (ESM) affordances (visibility, association, editability and persistence) affect social network ties (instrumental and expressive), which, in turn, influence the in-role and innovative job performance of employees.

Design/methodology/approach

A survey of 251 ESM users in the workplace in China was conducted.

Findings

All four affordances are positively associated with instrumental ties, yet only the association and editability affordances are positively related to expressive ties. Although instrumental and expressive ties are positively related to in-role and innovative job performance, instrumental ties exert stronger effects on in-role job performance, whereas expressive ties show stronger effects on innovative job performance.

Research limitations/implications

First, additional relevant affordances should be included in an expanded model. Second, future research could examine how patterns of affordances use (unrelated, or hierarchically or sequentially related) affect organizational network ties. Third, there are likely (many) other exogenous factors affecting the model’s relationships. Fourth, the data collected are self-reported.

Practical implications

This study advances the theoretical understanding of the role of ESM affordances in the workplace, especially through their influences on network ties. The findings can guide organizations on how to emphasize ESM affordances to foster instrumental and expressive ties to improve the job performance of employees.

Originality/value

First, it provides novel views on affordance theory in ESM contexts by empirically testing four central affordances, thereby further providing preliminary evidence for prior theoretical propositions by confirming that social media affordances might be associated with or influence relational ties. Second, the study integrates an affordance lens and a social network perspective to investigate employees’ perceived performance behavior. Including social network ties can offer a more detailed understanding of the underlying processes of how ESM affordances can and do affect job performance. Third, it supports the validity of distinguishing instrumental and expressive ties in ESM contexts, thus offering a possible explanation for the inconsistencies in prior research on the impact of social networks on employee outcomes. Finally, it also shows how two kinds of organizational performance (in-role and innovative) are somewhat differentially influenced by affordances and network ties.

Keywords

Acknowledgements

This work is supported by grants from the Anhui Provincial Natural Science Foundation (1808085QG226), the National Natural Science Foundation of China (71801069, 71701194), the Fundamental Research Funds for the Central Universities (JS2018HGXJ0052, JZ2018HGBZ0172), the Major Program of the National Natural Science Foundation of China (91846201, 71490725), the Foundation for Innovative Research Groups of the National Natural Science Foundation of China (71521001) and the National Key Research and Development Program of China (2017YFB0803303).

Citation

Chen, X., Wei, S., Davison, R.M. and Rice, R.E. (2020), "How do enterprise social media affordances affect social network ties and job performance?", Information Technology & People, Vol. 33 No. 1, pp. 361-388. https://doi.org/10.1108/ITP-11-2017-0408

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited