To read the full version of this content please select one of the options below:

Crowdsourcing for a better world: On the relation between IT affordances and donor motivations in charitable crowdfunding

Katherine Choy (School of Information Systems, Technology & Management, UNSW Australia Business School, Sydney, Australia)
Daniel Schlagwein (School of Information Systems, Technology & Management, UNSW Australia Business School, Sydney, Australia)

Information Technology & People

ISSN: 0959-3845

Article publication date: 7 March 2016

Abstract

Purpose

The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding.

Design/methodology/approach

This paper reports the findings from a comparative case study of two charitable crowdfunding campaigns.

Findings

The affordances of crowdfunding platforms support types of donor motivation that are not supported effectively, or at all, in offline charity.

Research limitations/implications

For future researchers, the paper provides a theoretical model of the relation between IT affordances and motivations in the context of charitable crowdfunding.

Practical/implications

For practitioners in the charity space, the paper suggests why they may wish to consider the use of charitable crowdfunding and how they may go about its implementation.

Originality/value

Based on field research at two charitable crowdfunding campaigns, the paper provides a new theoretical model.

Keywords

Acknowledgements

The authors would like to acknowledge the valuable feedback of editors and reviewers of this special issue as well the feedback received at presentation of earlier versions of this paper at the European Conference on Information Systems, the Copenhagen Business School, UNSW Australia and Thammasat University. The authors would like to thank the participants of the research for their time and for sharing their experience.

Citation

Choy, K. and Schlagwein, D. (2016), "Crowdsourcing for a better world: On the relation between IT affordances and donor motivations in charitable crowdfunding", Information Technology & People, Vol. 29 No. 1, pp. 221-247. https://doi.org/10.1108/ITP-09-2014-0215

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited