The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding.
This paper reports the findings from a comparative case study of two charitable crowdfunding campaigns.
The affordances of crowdfunding platforms support types of donor motivation that are not supported effectively, or at all, in offline charity.
For future researchers, the paper provides a theoretical model of the relation between IT affordances and motivations in the context of charitable crowdfunding.
For practitioners in the charity space, the paper suggests why they may wish to consider the use of charitable crowdfunding and how they may go about its implementation.
Based on field research at two charitable crowdfunding campaigns, the paper provides a new theoretical model.
The authors would like to acknowledge the valuable feedback of editors and reviewers of this special issue as well the feedback received at presentation of earlier versions of this paper at the European Conference on Information Systems, the Copenhagen Business School, UNSW Australia and Thammasat University. The authors would like to thank the participants of the research for their time and for sharing their experience.
Choy, K. and Schlagwein, D. (2016), "Crowdsourcing for a better world: On the relation between IT affordances and donor motivations in charitable crowdfunding", Information Technology & People, Vol. 29 No. 1, pp. 221-247. https://doi.org/10.1108/ITP-09-2014-0215
Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited