Perceptions of users and non-users of an early contact tracing mobile application to fight COVID-19 spread: a value-based empirical investigation
Information Technology & People
ISSN: 0959-3845
Article publication date: 21 March 2022
Issue publication date: 19 July 2023
Abstract
Purpose
The purpose of this study is to describe a comparative study of the perceptions of users and non-users of an early contact tracing application helping to prevent the spread of the COVID-19 pandemic. The unprecedented incidence of this disease warrants investigating theoretically the use of mobile contact tracing applications as a promising approach to curtail its transmission.
Design/methodology/approach
A consumption value-based model of the adoption and use of a contact tracing mobile application was built and tested through a cross-sectional survey conducted with 2 samples (of 309 already users and 306 non-users) in the Province of Alberta, Canada.
Findings
Utilitarian and social values together with health information seeking and perceived critical mass drive the use of the application while perceived privacy risk is an obstacle to usage for both users and non-users.
Research limitations/implications
Study participants self-assessed their risk category of potential exposure to the COVID-19 virus, and this was a subjective measure including an emotional component.
Practical implications
No major differences in the approaches targeting users and non-users of a mobile contact tracing application to encourage its adoption and use are necessary.
Social implications
Additional efforts are required to convey to people information on the benefits and current rate of use of such an application and to mitigate privacy risk concerns.
Originality/value
Overall, the study offers theoretical and practical contributions that may help improve the adoption and usage of contact tracing applications addressing the COVID-19 pandemic or other possible public health crises.
Keywords
Acknowledgements
The authors would like to thank the Guest Editor, Professor George Saridakis, and the two anonymous Reviewers of Information Technology and People whose valuable feedback and recommendations helped us improve this article before publication. This research was supported by an Academic Research Fund Award and a Special COVID-19 Research Study Grant from Athabasca University, Canada.
Citation
Cocosila, M., Farrelly, G. and Trabelsi, H. (2023), "Perceptions of users and non-users of an early contact tracing mobile application to fight COVID-19 spread: a value-based empirical investigation", Information Technology & People, Vol. 36 No. 5, pp. 2088-2111. https://doi.org/10.1108/ITP-01-2021-0026
Publisher
:Emerald Publishing Limited
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