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Effect of crowdsourcing work characteristics on perceived work effort in competitive crowdsourcing markets

Ying Liu (School of Economics and Management, Changsha University of Science and Technology, Changsha, China)
Yongmei Liu (Business School, Central South University, Changsha, China)
Bo Sophia Xiao (Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA)

Internet Research

ISSN: 1066-2243

Article publication date: 30 May 2022

Issue publication date: 14 April 2023

460

Abstract

Purpose

This study explored whether crowdsourcing work characteristics are associated with perceived work effort in competitive crowdsourcing markets. The study also investigated the important contextual variables and internal mechanisms related to perceived work effort.

Design/methodology/approach

A questionnaire was posted as a crowdsourcing task on China's Time Fortune website. Data from 231 valid questionnaires were analyzed using SmartPLS 3.

Findings

Crowdsourcing workers' intrinsic and extrinsic motivations were significantly and positively correlated with their perceived work effort. Task autonomy and feedback were significantly and positively correlated with intrinsic motivation. Skill variety, task significance, task identity, and task clarity had no significant correlations with intrinsic motivation. However, task clarity was significantly and positively correlated with perceived work effort. Moreover, the relationship between workers' trust in task requesters and perceived work effort was fully mediated by intrinsic motivation.

Originality/value

This study extended the job characteristic model into the virtual competitive crowdsourcing market. The authors verified the relationship between task clarity/trust in task requesters and workers' motivation and perceived work effort.

Keywords

Acknowledgements

This work was funded by The Excellent Youth Project of Research Foundation of Education Bureau of Hunan Province, China (No: 20B013) and National Natural Science Foundation of China (No: 72071213). An earlier version of this paper titled “Modelling Work Effort of Workers in the Crowdsourcing Intermediary Market” was presented at the 53rd Hawaii International Conference on System Sciences. The authors thank LetPub (www.letpub.com) for linguistic assistance during the preparation of this manuscript.

Citation

Liu, Y., Liu, Y. and Xiao, B.S. (2023), "Effect of crowdsourcing work characteristics on perceived work effort in competitive crowdsourcing markets", Internet Research, Vol. 33 No. 2, pp. 696-719. https://doi.org/10.1108/INTR-11-2020-0671

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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