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Cognition or interaction? Mediating factors influencing online group open collaboration

Min Zuo (Dalian University of Technology, Dalian, China)
Jiangnan Qiu (School of Economics and Management, Dalian University of Technology, Dalian, China)
Jingxian Wang (Dalian University of Technology, Dalian, China)

Internet Research

ISSN: 1066-2243

Article publication date: 2 February 2023

241

Abstract

Purpose

Online collaboration in today's world is a topic of genuine interest to Internet researchers. The purpose of this paper is to explore the role of group knowledge heterogeneity (GKH) in open collaboration performance using the mediating mechanisms of group cognition (GC) and interaction to understand the determinants of the success of online open collaboration platforms.

Design/methodology/approach

Study findings are based on partial least squares structural equation modeling (PLS-SEM), the formal mediation test and moderating effect analysis from Wikipedia's 160 online open collaborative groups.

Findings

For online knowledge heterogeneous groups, open collaboration performance is mediated by both GC and collaborative interaction (COL). The mediating role of GC is weak, while the mediating role of COL is strengthened when knowledge complexity (KC) is higher. By dividing group interaction into COL and communicative interaction (COM), the authors also observed that COL is effective for online open collaboration, whereas COM is limited.

Originality/value

These findings suggest that for more heterogeneous large groups, group interaction would explain more variance in performance than GC, offering an in-depth understanding of the relationship between group heterogeneity and open collaboration performance, answering what determines the success of online open collaboration platforms as well as explaining the inconsistency in prior findings. In addition, this study expands the application of Interactive Team Cognition (ITC) theory to the online open collaboration context.

Keywords

Acknowledgements

This work is funded by the National Natural Science Foundation of China (No: 72074044). The authors would like to thank Ms. Xiaoyan Su of Dalian University of Technology (School of Economics and Management) for the help in supporting the experiment platform for data analysis. They also appreciate the insightful comments of the Senior Editor and three anonymous reviewers on earlier drafts of this paper.

Citation

Zuo, M., Qiu, J. and Wang, J. (2023), "Cognition or interaction? Mediating factors influencing online group open collaboration", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-08-2021-0566

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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