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A decision paradox: benefit vs risk and trust vs distrust for online dating adoption vs non-adoption

Qi Chen (School of Business and Management, Dalian University of Technology, Dalian, China)
Yufei Yuan (DeGroote School of Business, McMaster University, Hamilton, Canada)
Yuqiang Feng (College of Business and Management, Harbin Institute of Technology, Harbin, China)
Norm Archer (DeGroote School of Business, McMaster University, Hamilton, Canada)

Internet Research

ISSN: 1066-2243

Article publication date: 31 August 2020

Issue publication date: 4 February 2021

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890

Abstract

Purpose

Online dating services have been growing rapidly in recent years. However, adopting these services may involve high risk and trust issues among potential users toward both online dating services and the daters they introduce to users. The purpose of this paper is to investigate how perceived benefits vs risks, and trust vs distrust affect user adoption vs non-adoption intentions toward using this rather controversial information and communications technology in the context of online dating.

Design/methodology/approach

Structural equation modeling was used to evaluate the research model using data from a survey of 451 single individuals.

Findings

The results indicated that perceived benefits play more essential roles in adoption, while perceived risks affect non-adoption more. Individuals' trust in online dating service predicts a major portion of the variation in user benefit perceptions, while distrust in online dating service and in daters that users might select significantly influence perceived risks. Moreover, benefit and risk perceptions can mediate the impacts of trust and distrust on both adoption and non-adoption decisions.

Originality/value

This study extends theories of decision-making in the use of controversial information technologies such as in the case of online dating. It investigates the coexistence of various trust and distrust beliefs as well as benefit and risk perceptions, and their different impacts on adoption and non-adoption in online dating services.

Keywords

Acknowledgements

This manuscript is further developed substantially upon the early short version published in PACIS proceedings: Chen Q., Feng Y.Q., Yuan Y.F., Liu L.N. (2018), “Adoption vs Non-Adoption: A case of Online Dating.” Pacific Asia Conference on Information Systems 2018 Proceedings, p. 215.

Citation

Chen, Q., Yuan, Y., Feng, Y. and Archer, N. (2021), "A decision paradox: benefit vs risk and trust vs distrust for online dating adoption vs non-adoption", Internet Research, Vol. 31 No. 1, pp. 341-375. https://doi.org/10.1108/INTR-07-2019-0304

Publisher

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Emerald Publishing Limited

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