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Good for all, good for me: the influences of dedication- and constraint-based switching barriers on user-generated contributions

En-Yi Chou (Department of Information Management, National Central University, Taoyuan, Taiwan)
Cheng-Yu Lin (Department of Public Administration and Management, National University of Tainan, Tainan, Taiwan)

Internet Research

ISSN: 1066-2243

Article publication date: 14 June 2024

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Abstract

Purpose

Prior research on user-generated content (UGC) contributions has primarily focused on self-centered or other-centered motives, paying limited attention to the concept of enlightened self-interest, in which both motives coexist in a single organism. Additionally, the factors influencing enlightened self-interest and their effects in different circumstances are yet to be explored. Drawing on theoretical lenses rooted in the switching barriers perspective and stimulus–organism–response framework, this study posits that dedication-based switching barriers (community–member relationship quality, member–member relationship quality, and content attractiveness) positively relate to enlightened self-interest, whereas constraint-based switching barriers (switching costs) moderate the relationship between dedication-based switching barriers and enlightened self-interest in social media communities (SMCs). Members' enlightened self-interest in turn influences both the creation and co-creation of UGC.

Design/methodology/approach

This study comprised two quantitative studies: an online survey-based study (Study 1) and an online scenario-based experiment (Study 2). Study 1 surveyed 613 respondents, while Study 2 included 749 participants. Both studies employed structural equation modeling and bootstrapping techniques for analysis.

Findings

The findings indicate that dedication-based switching barriers positively affect users' enlightened self-interest, which in turn is positively associated with UGC creation and co-creation. Switching costs moderate the relationship between relationship quality (community–member and member–member) and enlightened self-interest.

Originality/value

This study complements the current understanding of how the association between dedication- and constraint-based switching barriers and users' enlightened self-interests influence user-generated contributions.

Keywords

Acknowledgements

This research was supported by the National Science and Technology Council, Taiwan (111-2410-H-008-024-MY2).

Citation

Chou, E.-Y. and Lin, C.-Y. (2024), "Good for all, good for me: the influences of dedication- and constraint-based switching barriers on user-generated contributions", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-05-2023-0363

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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