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Design quality in building behavioral intention through affective and cognitive involvement for e-learning on smartphones

Chaudhry Muhammad Nadeem Faisal (Department of Computer Science, National Textile University, Faisalabad, Pakistan, and University of Oviedo, Oviedo, Spain)
Daniel Fernandez-Lanvin (Department of Computing, University of Oviedo, Oviedo, Spain)
Javier De Andrés (Department of Accounting, University of Oviedo, Oviedo, Spain)
Martin Gonzalez-Rodriguez (Department of Computing, University of Oviedo, Oviedo, Spain)

Internet Research

ISSN: 1066-2243

Article publication date: 7 July 2020

Issue publication date: 24 October 2020

Abstract

Purpose

This study examines the effect of design quality (i.e. appearance, navigation, information and interactivity) on cognitive and affective involvement leading to continued intention to use the online learning application.

Design/methodology/approach

We assume that design quality potentially contributes to enhance the individual's involvement and excitement. An experimental prototype is developed for collecting data used to verify and validate the proposed research model and hypotheses. A partial-least-squares approach is used to analyze the data collected from the participants (n = 662).

Findings

Communication, aesthetic and information quality revealed to be strong determinants of both cognitive and affective involvement. However, font quality and user control positively influence cognitive involvement, while navigation quality and responsiveness were observed as significant indicators of affective involvement. Lastly, cognitive and affective involvement equally contribute to determining the continued intention to use.

Research limitations/implications

This study will draw the attention of designers and practitioners towards the perception of users for providing appropriate and engaging learning resources.

Originality/value

Prevalent research in the online context is focused primarily on cognitive and utilization behavior. However, these works overlook the implication of design quality on cognitive and affective involvement.

Keywords

Acknowledgements

This work has been partially funded by the Spanish Department of Science, Innovation, and Universities (Project RTI2018-099235-B-I00) and the University of Oviedo (GR-2011-0040).

Citation

Faisal, C.M.N., Fernandez-Lanvin, D., De Andrés, J. and Gonzalez-Rodriguez, M. (2020), "Design quality in building behavioral intention through affective and cognitive involvement for e-learning on smartphones", Internet Research, Vol. 30 No. 6, pp. 1631-1663. https://doi.org/10.1108/INTR-05-2019-0217

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited