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Policy compliance and deterrence mechanism in the sharing economy: Accommodation sharing in Korea

Soo Kyung Park (Yonsei University, Seoul, The Republic of Korea)
Kyu Tae Kwak (Global Culture Industry, Soonchunhyang University, Asan, The Republic of Korea)
Bong Gyou Lee (Yonsei University, Seoul, The Republic of Korea)

Internet Research

ISSN: 1066-2243

Article publication date: 1 August 2019

Issue publication date: 19 September 2019

1166

Abstract

Purpose

In a sharing economy, economically inactive members can serve as providers owing to the low start-up costs. However, such providers may operate without sufficient knowledge of the market and policies, causing significant problems. To prevent illegal sharing, governments encourage providers to register their businesses after meeting certain requirements, but most providers still operate unregistered businesses. The purpose of this paper is to explore the causes of policy non-compliance and suggest measures that can induce compliance.

Design/methodology/approach

Based on the rational choice and deterrence theories, this study combines qualitative and quantitative research. The former is used to investigate the antecedent factors affecting compliance. Using the latter, this study assumes that the existence of platform operators can resolve information asymmetries. The qualitative findings provide the variables that can lead to policy compliance, while the quantitative research verifies the causal relationships.

Findings

Business registration by providers in the sharing economy arises from their subjective cost-benefit calculations of policy compliance. According to the qualitative research, they believe there is a low risk of detection of policy non-compliance by the government. The quantitative research suggests that interventions by platform operators could resolve information asymmetries between the government and providers.

Originality/value

This study designed a mechanism to guide providers toward policy compliance. To reduce friction with the existing market and ensure efficient growth, it is necessary to cooperate with sharing economy participants. The results suggest that the role of platform operators and the government is important.

Keywords

Citation

Park, S.K., Kwak, K.T. and Lee, B.G. (2019), "Policy compliance and deterrence mechanism in the sharing economy: Accommodation sharing in Korea", Internet Research, Vol. 29 No. 5, pp. 1124-1148. https://doi.org/10.1108/INTR-03-2018-0098

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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