The impact of intragroup relationship conflict on intention to re-enroll

Ying Zhu (Faculty of Management, University of British Columbia, Kelowna, Canada)
Valerie Lynette Wang (Department of Marketing, College of Business and Public Management, West Chester University, West Chester, Pennsylvania, USA)
Evan Leach (College of Business and Public Management, West Chester University, West Chester, Pennsylvania, USA)
Kevin Cruthirds (Department of International Business and Entrepreneurship, College of Business Administration and Entrepreneurship, University of Texas Rio Grande Valley, Edinburg, Texas, USA)
Yong Wang (Department of Marketing, College of Business and Public Management, West Chester University, West Chester, Pennsylvania, USA)

Internet Research

ISSN: 1066-2243

Publication date: 29 March 2019

Abstract

Purpose

Scholars have identified several predictors of learner satisfaction, but little research addresses the impact of intragroup conflict in a virtual learning context. The purpose of this paper is to investigate the potentially deleterious effects of perceived intragroup relationship conflict on virtual learners’ intention to re-enroll.

Design/methodology/approach

Data were systematically collected from virtual learners using an online questionnaire and then analyzed by multiple regression models.

Findings

The results show that emotional expressiveness is an antecedent to perceived intragroup relationship conflict, and the relationship is moderated by individuals’ perceived enjoyment of computer-mediated communication. Virtual learners with a higher emotional expressiveness (i.e. extraverts) experience higher perceived relationship conflict, which in turn, lowers their intention to re-enroll.

Research limitations/implications

The study confirms the antecedent and consequence of perceived intragroup relationship conflict in a virtual learning context.

Practical implications

Educational institutions and businesses may use three proposed strategies to deal with intragroup relationship conflict.

Originality/value

The study contributes to the limited knowledge on how to effectively manage virtual learning interactions by educational institutions and businesses.

Keywords

Citation

Zhu, Y., Lynette Wang, V., Leach, E., Cruthirds, K. and Wang, Y. (2019), "The impact of intragroup relationship conflict on intention to re-enroll", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-01-2018-0043

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Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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