TY  - JOUR
AB  - Purpose This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State.Design/methodology/approach A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique.Findings The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models’ innovation is pioneered in this study. Further studies on this subject are required.Originality/value New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies.
VL  - 16
IS  - 1
SN  - 2515-8961
DO  - 10.1108/INMR-11-2018-0085
UR  - https://doi.org/10.1108/INMR-11-2018-0085
AU  - Nunes Moema Pereira
AU  - Russo Ana Paola
PY  - 2019
Y1  - 2019/01/01
TI  - Analysis of business models innovation – a multiple case study
T2  - Innovation & Management Review
PB  - Emerald Publishing Limited
SP  - 17
EP  - 35
Y2  - 2024/05/10
ER  -