A multilevel perspective to the study of export venture performance

Abstract

Purpose

The purpose of this paper is to present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing multilevel models of export venture success.

Design/methodology/approach

Essay.

Findings

The paper shows the problems which scholars face if they continue to engage in using single venture data to test models that are inherently multilevel in nature.

Research limitations/implications

There may be a need to revisit previous works that utilize samples of single ventures to assess models of export venture performance that are implicitly multilevel.

Practical implications

This paper outlines the practical issues that researchers need to consider when conducting multilevel research in the export venture performance field.

Originality/value

This paper is the first to focus on the multilevel nature of the export venture performance construct.

Citation

Oliveira, J.S. and Cadogan, J.W. (2018), "A multilevel perspective to the study of export venture performance", International Marketing Review, Vol. 35 No. 1, pp. 186-199. https://doi.org/10.1108/IMR-12-2016-0213