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Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets

Hina Mehreen (University of Technology Sydney, Sydney, Australia)
Hussain Gulzar Rammal (University of Technology Sydney, Sydney, Australia)
Vijay Pereira (People and Organizations, NEOMA Business School - Campus de Reims, Reims, France)
Manlio Del Giudice (University of Rome “Link Campus”, Rome, Italy) (Higher School of Economics, National Research University, Moscow, Russian Federation) (Paris School of Business, Paris, France)

International Marketing Review

ISSN: 0265-1335

Article publication date: 21 May 2021

Issue publication date: 1 June 2022

272

Abstract

Purpose

This study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality between the recipient and the source in high-technology sectors in emerging markets influences the nature of the intra-organizational knowledge being transferred.

Design/methodology/approach

A total of 180 completed survey responses from all cellular network providers operating in Pakistan were analyzed. This study uses multiple regression analysis to empirically tests the above relationships using data from the cellular network sector in Pakistan.

Findings

The findings highlight how the highly educated workforce and the motivation to learn has an impact on the effective cross-border sharing of knowledge, both technological and marketing knowledge.

Originality/value

This study is one of the few to test the factors that influence the effective and efficient transfer of knowledge from developed to emerging markets.

Keywords

Citation

Mehreen, H., Rammal, H.G., Pereira, V. and Del Giudice, M. (2022), "Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets", International Marketing Review, Vol. 39 No. 3, pp. 734-754. https://doi.org/10.1108/IMR-11-2020-0264

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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