Digitalization of companies in international entrepreneurship and marketing
International Marketing Review
Article publication date: 11 December 2019
Issue publication date: 3 July 2020
Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.
This paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.
This study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.
The results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.
This research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.
This research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.
Vadana, I.-I., Torkkeli, L., Kuivalainen, O. and Saarenketo, S. (2020), "Digitalization of companies in international entrepreneurship and marketing", International Marketing Review, Vol. 37 No. 3, pp. 471-492. https://doi.org/10.1108/IMR-04-2018-0129
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