TY  - JOUR
AB  - 
VL  - 33
IS  - 3
SN  - 0265-1335
DO  - 10.1108/IMR-03-2016-0071
UR  - https://doi.org/10.1108/IMR-03-2016-0071
AU  - Sinkovics Rudolf R.
AU  - Jean Ruey-Jer "Bryan"
AU  - Kim Daekwan
PY  - 2016
Y1  - 2016/01/01
TI  - Guest editorial
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/23
ER  -