Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study

Abstract

Purpose

Our understanding of the drivers of information sharing in export supply chains (ESCs) in general, and in agri-food ESCs in particular, remains scarce. In response, the authors’ paper seeks to explore the drivers of information sharing between two key members of an agri-food ESC (producers and exporters) in Jordan and investigate the link to export performance.

Design/methodology/approach

The authors use a two-stage qualitative approach. They initially interview seven ESC experts and a comparative case study across ten producer-exporter relationships follows. The latter involves 40 interviews (four per case) with producers and exporters in these relationships, supplemented with archival material and non-participant observation.

Findings

Specific transaction, relationship and network drivers are found to support information sharing in these relationships and information sharing is linked to export performance. In higher performing cases, information sharing is triggered by integration-focused drivers, where the emphasis is on long-term and joint planning, based on sharing wider types of information. In lower performing cases, information sharing is triggered by more individualistic drivers and producers and exporters are sharing logistics-related information with a short-term perspective.

Originality/value

This study extends current literature by identifying how different drivers influence information sharing in producer-exporter relationships and are linked to differences in export performance.

Citation

Jraisat, L., Gotsi, M. and Bourlakis, M. (2013), "Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study", International Marketing Review, Vol. 30 No. 4, pp. 323-356. https://doi.org/10.1108/IMR-03-2012-0056