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International entrepreneurship from emerging to developed markets: an institutional perspective

Nuraddeen Sani Nuhu (Department of Marketing, Universidad de las Americas Puebla, Puebla, Mexico)
Martin Owens (Business School, Sheffield Hallam University, Sheffield, UK)
Deirdre McQuillan (Technological University Dublin, Dublin, Ireland)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 2021

Issue publication date: 20 May 2021




The authors explore how home and host market institutions impact emerging market (EM) international entrepreneurship (IE) into developed markets.


Based on four case studies of Nigerian entrepreneurs expanding into the USA, this qualitative research adopts an institutional perspective to the study of EM IE.


The findings show home and host formal and informal institutions simultaneously enable and constrain the IE process. Weak home institutions shape the international opportunity recognition decision but seriously impede international opportunity development and exploitation activities in the developed market. EM entrepreneurs benefit from highly functioning regulation in the developed market whilst also experiencing discriminatory treatment from institutions. The findings of the study further show the positive and constraining effects of host institutions throughout the process.


Based on the findings, the paper details future research ideas, managerial implications and recommendation for policymakers.



Nuhu, N.S., Owens, M. and McQuillan, D. (2021), "International entrepreneurship from emerging to developed markets: an institutional perspective", International Marketing Review, Vol. 38 No. 3, pp. 453-486.



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