TY  - JOUR
AB  - 
VL  - 32
IS  - 2
SN  - 0265-1335
DO  - 10.1108/IMR-02-2015-0030
UR  - https://doi.org/10.1108/IMR-02-2015-0030
AU  - Demangeot Catherine
AU  - Broderick Amanda J.
AU  - Craig C. Samuel
PY  - 2015
Y1  - 2015/01/01
TI  - Introduction to the Special Issue
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
Y2  - 2024/05/05
ER  -