To read the full version of this content please select one of the options below:

Exploring individuals’ behavioral intentions toward donation crowdfunding: evidence from China

Tao Wang (School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, China)
Yalan Li (School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, China)
Minghui Kang (School of Economics, Sichuan Agricultural University, Chengdu, China)
Haichao Zheng (School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 2 September 2019

Issue publication date: 18 September 2019

Abstract

Purpose

The purpose of this paper is to apply the self-determination theory (SDT) to propose a research model that incorporates the SDT framework and contextual variables as determinants and self-identity and social identity as mediating constructs to predict individuals’ intentions toward donation crowdfunding in China.

Design/methodology/approach

Structural equation modeling is used to analyze the data collected from China.

Findings

The results indicate that the self-identity and social identity collectively or separately mediate the effect exerted by the sense of self-worth, face concern, moral obligation, perceived donor effectiveness, social interaction and referent network size on donation intentions. However, there is no evidence supporting the hypothesis connecting moral obligation with self-identity.

Practical implications

The study provides suggestions for service providers on how to improve and perfect the functions, and it also provides insights for donation crowdfunding fundraisers on how to increase the success rate.

Originality/value

The conclusions of this study provide academics with a more thorough understanding of the driving forces of individual behavior intention toward donation crowdfunding in China. This study further expands the SDT and identity theory in the context of donation crowdfunding, which improves their robustness in explaining behavioral intention. These theories may be an important part of future information system research.

Keywords

Acknowledgements

This work has been supported by the National Natural Science Foundation of China (71502145, 71702155), the Fundamental Research Funds for the Central Universities (No. JBK1902032), and the Key Laboratory of Financial Intelligence and Financial Engineering of Sichuan Province.

Citation

Wang, T., Li, Y., Kang, M. and Zheng, H. (2019), "Exploring individuals’ behavioral intentions toward donation crowdfunding: evidence from China", Industrial Management & Data Systems, Vol. 119 No. 7, pp. 1515-1534. https://doi.org/10.1108/IMDS-10-2018-0451

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited