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The mission statement: organisational culture perspective

Katarina Babnik (Faculty of Health Sciences, University of Primorska, Izola, Slovenia)
Kristijan Breznik (International School for Social and Business Studies, Celje, Slovenia)
Valerij Dermol (International School for Social and Business Studies, Celje, Slovenia)
Nada Trunk Širca (Faculty of Management, University of Primorska, Celje, Slovenia and International School for Social and Business Studies, Celje, Slovenia)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 6 May 2014




The purpose of this paper is to contribute to the understanding of mission statement contents and its function in guiding employee's behaviour from the organisational culture (OC) perspective.


The research is based on a mixed method approach. The quantitative content analysis of mission statements was performed on a sample of 222 Slovenian companies. Mission statement's keywords were analysed with exploratory factor analysis. Advanced network analytic approaches such as PathFinder algorithm were utilised to obtain better understanding of interrelatedness of underlying mission components. Three interviews with the top managers were performed as well.


The mission statement content analysis identified five associated organisations’ orientations: concern for stakeholders, orientation towards stability, orientation towards cooperation and innovation, and development and growth. The interviews confirm missions’ role in communicating the espoused or declared OC, although different approaches to achieve employees’ commitment to the organisation's mission can be identified in regard to the size of the organisation.


The cultural approach to the analysis of mission statements confirms that the mission statements incorporate basic contents of OC. The methodology applied gives new possibilities in the research of OC perspective of strategic statements.



Babnik, K., Breznik, K., Dermol, V. and Trunk Širca, N. (2014), "The mission statement: organisational culture perspective", Industrial Management & Data Systems, Vol. 114 No. 4, pp. 612-627.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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