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Pricing strategy for renewable energy source electricity in the competitive hybrid electricity market

Jiaping Xie (Department of Operations Management, School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China)
Yu Xia (School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China)
Ling Liang (Tourism and Event Management School, Shanghai University of International Business and Economics, Shanghai, China)
Weisi Zhang (School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China)
Minghong Shi (School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 10 July 2018

Issue publication date: 13 August 2018

467

Abstract

Purpose

To promote the development of renewable energy, the Chinese Government adopts the policy of Feed-in Tariff and subsidy. However, the high purchase price and the intermittence limit the development of renewable energy source electricity (RES-E). The purpose of this paper is to discuss the pricing strategy for system operators to stimulate the development of the RES-E industry under the scenario of uncertain supply and demand.

Design/methodology/approach

The authors establish a two-echelon supply chain investment model led by a power grid operator considering the uncertainties in both demand and supply, and study the impact of the power purchase price designed by a system operator using Stackelberg’s model.

Findings

There is an optimal capacity for RES-E generators, that is, independent of the market demand. Besides, the optimal order of grid operators is independent of the uncertain RES-E supply and the purchase price of fossil fuel. By properly setting the purchase prices, the system operator can stimulate the capacity investment in renewable energy. Finally, increasing the punishment in power shortage can stimulate the capacity investment in RES-E under certain conditions.

Practical implications

The result of this paper can mitigate the phenomenon of power abandonment in the RES-E industry and promote the grid integration of RES-E.

Originality/value

Both uncertain demand and supply are considered in this paper. A heuristic algorithm is provided to compute the optimal purchase price combination.

Keywords

Acknowledgements

The work was supported by National Social Science Found of China (Grant No. 15ZDB161) and National Natural Science Foundation of China (Grant No. 71273091).

Citation

Xie, J., Xia, Y., Liang, L., Zhang, W. and Shi, M. (2018), "Pricing strategy for renewable energy source electricity in the competitive hybrid electricity market", Industrial Management & Data Systems, Vol. 118 No. 5, pp. 1071-1093. https://doi.org/10.1108/IMDS-08-2017-0341

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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