To read this content please select one of the options below:

Unravelling the antecedents of misbehaviours in the sharing economy: a motivated cognition perspective

Teng Teng (School of Management, University of Science and Technology of China, Hefei, China)
Huifang Li (School of Management, International Institute of Finance, University of Science and Technology of China, Hefei, China)
Ji Wu (School of Business, Sun Yat-Sen University, Shenzhen, China)
Yang Zhou (School of Electronic Engineering, Anhui Xinhua University, Hefei, China)
Liangqing Zhang (School of Management, University of Science and Technology of China, Guangzhou, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 28 November 2022

90

Abstract

Purpose

In the sharing economy (SE), consumer misbehaviour is an operational challenge for platforms due to its negative outcomes. The psychological mechanism behind consumer misbehaviour remains unclear. As such, this research aims to investigate how consumers' sharing motivations affect their misbehaviours in the SE.

Design/methodology/approach

Drawing on motivated cognition theory, the authors establish a research model explaining the effects of consumers' sharing motivations on their cost–benefit analysis of misbehaviour and misbehaviour intention. A scenario-based online experiment is used to test the research hypotheses.

Findings

The results indicate that consumers' extrinsic and intrinsic motivations to share have different impacts on their perceived benefits and costs of potential misbehaviour, thereby influencing their misbehaviour intention.

Originality/value

This study reveals consumers' psychological mechanism underlying their misbehaviours in the SE and provides operational implications for platforms to help them effectively reduce consumer misbehaviours through preventive measures.

Keywords

Acknowledgements

This study is primary supported by the MOE (Ministry of Education in China) Project of Humanities and Social Sciences [Project No. 21YJC630058] and the National Natural Science Foundation of China (NSFC) [Project No. 72071218]. The second author thanks for the support of the Fundamental Research Funds for the Central Universities.

Citation

Teng, T., Li, H., Wu, J., Zhou, Y. and Zhang, L. (2022), "Unravelling the antecedents of misbehaviours in the sharing economy: a motivated cognition perspective", Industrial Management & Data Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IMDS-07-2022-0432

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles