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Assessing the internalization of the mission

Frederic Marimon (Department of Economy and Business Organization, Universitat Internacional de Catalunya, Barcelona, Spain)
Marta Mas-Machuca (Department of Economy and Business Organization, Universitat Internacional de Catalunya, Barcelona, Spain)
Carlos Rey (Department of Economy and Business Organization, Universitat Internacional de Catalunya, Barcelona, Spain)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 February 2016

1489

Abstract

Purpose

Many companies have a mission statement that they disseminate through corporate communication to stakeholders and particularly to employees. However, the communication action alone does not ensure that employees take true “ownership” of the mission. Having a mission and internalizing that mission are quite different. The purpose of this paper is to provide a scale to assess the internalization of the mission (IM). Additionally, the authors explore the relationship between IM and organizational alignment.

Design/methodology/approach

Based on previous research on mission internalization, the authors test the conditions necessary for reaching true mission internalization. A first sample of 132 managers from two companies was used for an exploratory analysis: thereafter, a second universal sample of 400 people was used to confirm the scale. Structural Equation Modeling was used to analyze the dimensions deployed in the latent IM construct. This construct has been examined as a second-order factor. A multi-group analysis across these two companies provides nomological validation of the IM scale.

Findings

A scale of 18 items gathered under five dimensions is proposed. Accordingly, the findings are that IM comprises five dimensions: leadership, importance, knowledge, co-workers’ engagement and implication. The five dimensions count equally for the IM.

Practical implications

This study provides a useful measure to assess the IM. To achieve a good degree of internalization across employees, the employees must feel that the mission is worthy of engagement and that it is aligned with their personal values.

Originality/value

The paper addresses gaps in the current literature on mission statements regarding the effective implementation of the corporate mission. The results can serve as criteria for managers to obtain better IM for all employees.

Keywords

Citation

Marimon, F., Mas-Machuca, M. and Rey, C. (2016), "Assessing the internalization of the mission", Industrial Management & Data Systems, Vol. 116 No. 1, pp. 170-187. https://doi.org/10.1108/IMDS-04-2015-0144

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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