Revealing the sustainable consumption barriers based on the product-service system: social media analytics approach
Industrial Management & Data Systems
ISSN: 0263-5577
Article publication date: 9 September 2024
Issue publication date: 10 December 2024
Abstract
Purpose
Given the growing emphasis on environmental consciousness and sustainability as core principles within most companies, product-service systems are recognized as strategic approaches to achieving sustainability objectives. Consequently, understanding consumer acceptance of these systems is of paramount importance. This study seeks to explore users' perspectives on the barriers that impede the adoption of product-service systems, intending to prioritize these obstacles.
Design/methodology/approach
This study utilizes a social media-based approach, specifically analyzing tweets related to Zipcar, an American car rental company that exemplifies a usage-oriented product-service system. The analysis identifies the factors influencing the acceptance of this system. The study utilizes topic modeling and sentiment analysis techniques to analyze the tweets. The opportunity value of each topic is determined, aiding in the identification of topics that require improvement. Furthermore, the interrelation between topics is explored, followed by correlation analysis to assess their significance.
Findings
Eight topics strongly related to the keywords are identified. Among them, “responsiveness”, “responsibility”, and “trust” hold the highest opportunity values. The findings emphasize the importance of service providers proactively addressing the obstacles that impede consumers' willingness to adopt product-service systems. Prioritization should be given to topics with higher opportunity values.
Originality/value
This research uncovers the primary obstacles to adopting the product-service system by directly considering consumer opinions and providing a prioritized list of these obstacles.
Keywords
Acknowledgements
Corrigendum: It has come to the attention of the publisher that the article “Revealing the sustainable consumption barriers based on the product-service system: social media analytics approach” by Pourranjbar, A., Shokouhyar, S., Shahidzadeh, M.H., Nikookar, E., Shokoohyar, S. and Pirmoradian, Z., published in Industrial Management & Data Systems, Vol. ahead-of-print, No. ahead-of-print, https://doi.org/10.1108/IMDS-03-2023-0199, displays Ethan Nikookar’s affiliation incorrectly. This error was introduced during the submission process. Australian Institute of Business, Adelaide, Australia has now been corrected to School of Business, University of Wollongong, Wollongong, Australia. The authors sincerely apologise for this error and for any misunderstanding.
Citation
Pourranjbar, A., Shokouhyar, S., Shahidzadeh, M.H., Nikookar, E., Shokoohyar, S. and Pirmoradian, Z. (2024), "Revealing the sustainable consumption barriers based on the product-service system: social media analytics approach", Industrial Management & Data Systems, Vol. 124 No. 12, pp. 3240-3273. https://doi.org/10.1108/IMDS-03-2023-0199
Publisher
:Emerald Publishing Limited
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