Platform-based service innovation and system design: research opportunities

Wenhui Fu (China Europe International Business School, Shanghai, China)
Qiang Wang (School of Management, Xi’an Jiaotong University, Xi’an, China)
Xiande Zhao (China Europe International Business School, Shanghai, China)

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 11 June 2018



The purpose of this paper is to explore research opportunities for service innovation and system design in network platforms by investigating representative case examples in an emerging market, China.


The authors provide four case examples to illustrate the manner in which network platforms facilitate and lead to service innovation and effective system design. Then, the authors propose nine research directions that present significant research opportunities, and the authors make theoretical and methodological suggestions.


The results indicate that research opportunities exist mainly in three areas: ecosystem design and evolution, including role design, coherence and sustainability issues; leader–participant collaboration, including governance, co-opetition and innovation stimulation issues; and transformation of traditional industries, including process informatization, modularization and standardization issues.


This study extends the platform-related literature by showing new platform features represented by case evidence from emerging economies, and provides recommendations to guide and direct management practices and efforts in platform-based service innovation and system design.



Fu, W., Wang, Q. and Zhao, X. (2018), "Platform-based service innovation and system design: research opportunities", Industrial Management & Data Systems, Vol. 118 No. 5, pp. 975-997.

Download as .RIS



Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.