Influence of customer participation on information technology services

Jia-Jhou Wu (Department of Business Administration, National Taiwan University of Science and Technology, Taipei City, Taiwan)
Hung Yu Kung (Department of Information Management, China University of Technology, Taipei City, Taiwan)
Tom M.Y. Lin (Department of Business Administration, National Taiwan University of Science and Technology, Taipei City, Taiwan)

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 10 July 2017

Abstract

Purpose

The purpose of this paper is to investigate how customer participation (CP) influences the two contrasting relationship maintenance mechanisms: dedication and constraint, and identifies its antecedents in the context of business-to-business information technology (IT) services.

Design/methodology/approach

An empirical study was conducted through a survey of 126 firms receiving IT services in Taiwan. The partial least squares method was used to test the conceptual model of the study.

Findings

The results indicated that CP positively relates to IT service quality, thereby influencing satisfaction (i.e. dedication). In addition, CP was also found to be positively associated with switching costs (i.e. constraint). Both satisfaction and switching costs have significant influences on loyalty. Furthermore, IT capabilities, organizational compatibility, and role clarity are positively related to CP.

Research limitations/implications

Longitudinal studies are needed to explore how CP affects the dual mechanisms in different phases of customer-firm relationships.

Originality/value

The study contributes to a thorough understanding of the influences of CP on relationship maintenance.

Keywords

Acknowledgements

The authors wish to acknowledge the research grant from Taiwan’s Ministry of Science and Technology: MOST 104-2410-H-011-008.

Citation

Wu, J.-J., Kung, H.Y. and Lin, T.M.Y. (2017), "Influence of customer participation on information technology services", Industrial Management & Data Systems, Vol. 117 No. 6, pp. 1077-1092. https://doi.org/10.1108/IMDS-03-2016-0104

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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