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ICT service providers strategies and customer migration

Sang-Gun Lee (Sogang Business School, Sogang University, Seoul, Republic of Korea)
Silvana Trimi (Department of Management, University of Nebraska, Lincoln, Nebraska, USA)
Chang-Gyu Yang (Department of Management Information, Ajou University, Suwon, Republic of Korea)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 5 August 2014

679

Abstract

Purpose

The purpose of this paper is to investigate how ICT service providers’ strategies affect customer migration.

Design/methodology/approach

Using a simulation approach and the agent-based model, this research explores how an incremental technology affects customer migration and changes the market structure.

Findings

The authors found that a strategy of disruptive technology innovation not only helps a follower company increase its market share, but it also completely disrupts the market.

Originality/value

This study investigates customer migration patterns in the saturated mobile telecommunication market based on service providers’ strategies.

Keywords

Acknowledgements

This work was supported by the Sogang University Research Grant of 2013 (201310007).

Citation

Lee, S.-G., Trimi, S. and Yang, C.-G. (2014), "ICT service providers strategies and customer migration", Industrial Management & Data Systems, Vol. 114 No. 7, pp. 1036-1049. https://doi.org/10.1108/IMDS-03-2014-0074

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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