This paper aims to analyze the strengths, weaknesses, opportunities and threats of the academic social networking, Academia.edu.
SWOT analysis is performed to evaluate the platform.
Academia.edu provides resources that enable scholars to heighten the impact and reach of their research within a digitally networked environment.
This is one of the first studies to evaluate the scholarly merits of Academia.edu.
The author would like to thank Rhana Gittens for her research assistance.
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