Evaluating credibility of interest reflection on Twitter
International Journal of Web Information Systems
ISSN: 1744-0084
Article publication date: 11 November 2014
Abstract
Purpose
The purpose of this article was to confirm whether users’ interests are reflected by tweeted Web pages, and to evaluate the credibility of interest reflection of tweeted Web pages.
Design/methodology/approach
Interest reflection of Twitter is investigated based on the context of sharing behavior. A context-oriented approach is proposed to evaluate the interest reflection of tweeted Web pages based on machine learning. Some different distribution models of similarity are present, and infer whether tweeted Web pages reflect respective users’ interests by analyzing user access profiles.
Findings
The analysis of browsing behaviors finds that many users partially hide their own concerns, hobbies and interests, and emphasize the concerns about social phenomenon. The extensive experimental results showed the context-oriented approach is effective on real net view data.
Originality/value
As the first-of-its-kind study on evaluating the credibility of interest reflection on Twitter, extensive experiments have been conducted on the data sets containing real net view data. For higher accuracy and less subjectivity, various features are generated from user’s Web view and Twitter submission background with some different context factors.
Keywords
Acknowledgements
We gratefully acknowledge the data provided by Yamana Laboratory (Department of Computer Science, Waseda University, Japan). We also acknowledge the technical support provided by Feng Xiao (Department of Computer Science, Tokyo Institute of Technology, Japan). This work was supported by a Grant-in-Aid for Scientific Research A (No.22240007) from the Japan Society for the Promotion of Science (JSPS).
Citation
Han, H., Nakawatase, H. and Oyama, K. (2014), "Evaluating credibility of interest reflection on Twitter", International Journal of Web Information Systems, Vol. 10 No. 4, pp. 343-362. https://doi.org/10.1108/IJWIS-04-2014-0019
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited