Studying coopetition in a wine industry context: directions for future research

Abstract

Purpose

The purpose of this paper is to highlight the theoretical and methodological value of studying coopetition (the interplay between cooperation and competition) in a wine industry context.

Design/methodology/approach

Key publications surrounding wine industries across multiple countries were reviewed to understand how the wine industry is a highly appropriate empirical context to investigate coopetition.

Findings

The findings revealed that the wine industry is a highly suitable empirical context for researchers to explore coopetition. Specifically, being a highly cooperative and competitive market, the wine industry provides a unique outlook into how coopetition is managed.

Originality/value

This paper helps scholars to appreciate the theoretical and methodological benefits of using a wine industry context to evaluate coopetition. Hence, scholars should use the wine industry to obtain rich empirical data surrounding coopetition. The paper ends with a set of recommendations for future research.

Citation

Crick, J.M. (2018), "Studying coopetition in a wine industry context: directions for future research", International Journal of Wine Business Research, Vol. 30 No. 3, pp. 366-371. https://doi.org/10.1108/IJWBR-11-2017-0067