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Exploring the wine sector in the Nashik district of India

Surendra Kansara (Symbiosis Institute of Operations Management, a Constituent of Symbiosis International Deemed University, Pune, India)

International Journal of Wine Business Research

ISSN: 1751-1062

Article publication date: 1 November 2019

Issue publication date: 30 April 2020

332

Abstract

Purpose

In India, Nashik District of Maharashtra State is a major Indian wine-producing region. This study aims to critically explore multiple aspects of an area and bring to the forefront of various sociological or educational variables (Kerlinger, 1973). The variables can help in the generation of the conjectures and premises.

Design/methodology/approach

Methodologically, to explore the wine sector in the Nashik District of India total 304 number of wine products and its pricing along with a total 26 number of wineries attributes has evaluated by collecting details of different product attributes of wine products and retail pricing. These were regressed with backward integration to arrive at the characteristics that govern wine prices. Concerning their motivation for wine tourism, a survey of 197 visitors conducted. Seven winery owners/ officials were interviewed that includes the Coordinator of the Wineries association. The interview schedule included open-ended questions. Thus, providing more in-depth insight into the wine sector in the Nashik District of India.

Findings

An investigation of the wine industry in the Nashik district of India suggests the potential for combined effects between wineries, local communities and the economy by discovering the sociological or educational variables associated with the considered geographic region.

Research limitations/implications

The research is the field study aimed at discovering the relations or interactions among sociological or educational variables. There can be variables beyond the considered variables affecting the wine product mix and pricing, wine tourism motivation factors and the factors responsible for the economic development of the region.

Originality/value

The empirical research throws light on an unexplored wine-producing region and its potential impact on livelihood. The exploratory study discovers the interactions among educational variables, as asserted by Kerlinger (1973). It can also help in the generation of premises about the wine sector from the area.

Keywords

Citation

Kansara, S. (2020), "Exploring the wine sector in the Nashik district of India", International Journal of Wine Business Research, Vol. 32 No. 2, pp. 203-217. https://doi.org/10.1108/IJWBR-10-2018-0058

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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