To read the full version of this content please select one of the options below:

Exploring determinants of internationalisation: the case of late starters

Christopher Karl Köhr (Department of Agricultural and Food Sciences, Universita degli Studi di Bologna, Bologna, Italy)
Giulio Malorgio (Department of Agricultural and Food Sciences, Universita degli Studi di Bologna, Bologna, Italy)
Maurizio Aragrande (Department of Agricultural and Food Sciences, Universita degli Studi di Bologna, Bologna, Italy)

International Journal of Wine Business Research

ISSN: 1751-1062

Article publication date: 19 June 2017

Abstract

Purpose

The purpose of this paper is to explore the determinants of internationalisation among late starters in the wine sector. Strategic implications for small and medium enterprises (SMEs) in a young wine producing region are derived based on the findings.

Design/methodology/approach

Data were collected through a quantitative survey among 38 wineries that are engaged in export activity in the Romagna wine producing area (Italy). Both multivariate analysis of cardinal company data through multiple and fractional regression models as well as nonparametric analysis of Likert-type survey elements were carried out.

Findings

The study identifies several determinants that affect the export intensity of businesses in the sample: Resources within the business turn out to be important, as well as the choice of distribution partners. Characteristics of exported goods were found to differ on comparing intra- and extra-EU exports.

Practical implications

Competitiveness in the international marketplace is closely linked to the product quality, distribution network and productivity of a firm. Regional networks can help businesses to develop these factors, overcome export barriers and strengthen the competitiveness of a region as a whole.

Originality/value

This study investigated the determinants of internationalisation in a wine producing region which is considered a late starter of internationalisation in the wine industry and it is the first one spotlighting on a regional firm-level in the Italian wine industry.

Keywords

Citation

Köhr, C.K., Malorgio, G. and Aragrande, M. (2017), "Exploring determinants of internationalisation: the case of late starters", International Journal of Wine Business Research, Vol. 29 No. 2, pp. 159-177. https://doi.org/10.1108/IJWBR-05-2016-0015

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited