TY - JOUR AB - Purpose– The purpose of this paper is to examine fine wine’s safe-haven status with respect to US equity movements. Design/methodology/approach– We use a generalized autoregressive conditional heteroscedasticity model and its variant to measure the asymmetric reaction to positive and negative shocks. Findings– Our empirical results show an inverted asymmetric volatility in the wine market; positive shocks increase the conditional volatility more than negative shocks. That is the opposite reaction in the volatility of equity returns occurs in the wine market. As leverage effect and volatility feedback effect do not adequately explain this reaction, we follow the work of Baur (2012) and propose the safe haven effect. Several robustness tests largely confirm the empirical findings, with major implications for wine investors. Finally, we provide further evidence on the benefits of adding wine investments to an equity portfolio through an increase in risk reduction effectiveness. Research limitations/implications– Based on the results of the robustness analysis, the recommendations in terms of including fine wines in portfolios must be issued with caution. Practical implications– Our findings are crucial to the needs of market participants who are interested in including wine assets in their equity portfolio. Originality/value– No previous study investigates the safe haven property of fine wine return, and accounts for risk reduction effectiveness when adding wine assets to a portfolio of US equities. VL - 26 IS - 4 SN - 1751-1062 DO - 10.1108/IJWBR-01-2014-0006 UR - https://doi.org/10.1108/IJWBR-01-2014-0006 AU - I. Bouri Elie PY - 2014 Y1 - 2014/01/01 TI - Beyond the negative relation between return and conditional volatility in the wine market: Is fine wine particularly luscious for investors? T2 - International Journal of Wine Business Research PB - Emerald Group Publishing Limited SP - 279 EP - 294 Y2 - 2024/05/09 ER -