Digital halal literacy and halal destination attribute as the antecedents of revisit intention
Abstract
Purpose
This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables.
Design/methodology/approach
The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionnaire, conducted between June and July 2023, and analysed using PLS-SEM for comprehensive data collection.
Findings
Digital halal literacy and halal destination attributes significantly impact tourist satisfaction and trust, potentially leading to the desire to revisit previously visited destinations. The higher the digital halal literacy and halal destination attributes, the higher the satisfaction and trust of tourists towards these destinations, potentially resulting in their intention to revisit.
Research limitations/implications
This study focused on the Greater Bandung area in western Indonesia, a popular tourist destination. Future studies should explore the eastern region and its surroundings, as they do not differentiate between nature-based and man-made tourism.
Practical implications
The absence of information on halal tourism destinations hinders travellers' understanding and decision-making, particularly considering the preference for symbols as a means of communication, a crucial factor that destination managers must consider.
Social implications
Visual elements, such as symbols and signage, significantly influence tourist behaviour and experiences, leading to the decision to revisit the destination.
Originality/value
The integration of digital halal literacy and halal destination attributes offers a comprehensive understanding of halal tourism, particularly in terms of revisit intentions.
Keywords
Acknowledgements
This research was funded by Universitas Pendidikan Indonesia under the RKI (Indonesian collaborative research programme) for PTN-BH (State University of the Legal Entity) across Indonesia.
Citation
Gaffar, V., Christiyanto, W.W., Arissaputra, R., Abror, A., Achmad, N., Hidayat, E.F.F., Siregar, Q.A. and Shahril, A. (2024), "Digital halal literacy and halal destination attribute as the antecedents of revisit intention", International Journal of Tourism Cities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJTC-12-2023-0259
Publisher
:Emerald Publishing Limited