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Tourism demand of a WHS destination: an analysis from the viewpoint of gastronomy

Jesús Claudio Pérez Gálvez (Department of Applied Economics, University of Cordoba, Cordoba, Spain)
Mónica Torres-Naranjo (Department of Social Sciences and Humanities, Escuela Superior Politecnica del Litoral, Guayaquil, Ecuador)
Tomas Lopez-Guzman (Department of Applied Economics, University of Cordoba, Cordoba, Spain)
Mauricio Carvache Franco (Facultad de Ciencias Administrativas y Comerciales, Universidad Estatal de Milagro, Milagro, Ecuador)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 6 March 2017

Abstract

Purpose

The purpose of this paper is to analyse the attitude declared by the tourists towards the local gastronomy as a variable of tourist interest in a WHS destination. Gastronomic tourism strengthens and consolidates the tourist destinations.

Design/methodology/approach

The methodology is based on a survey conducted on foreign travellers who visited the city of Quito. In total, 516 valid surveys of foreign tourists were conducted, using convenience sampling. As for the data analysis, a multivariate technique of grouping cases (K-mean clusters) was applied with the objective of analysing the similarity existing among those surveyed, taking as a reference variables that indicate greater or lesser interest in the local gastronomy.

Findings

The results show evidence on the existence of different attitudes towards gastronomy as a variable of interest in the choice of a tourist destination. There is a direct relationship between their attitude towards gastronomy and their expenditure.

Research limitations/implications

The principal limitation of this research is found in the time period in which the surveys were conducted.

Practical implications

The study allows the hotel/restaurant companies and tourism rooted in the city of Quito to know the importance of the local gastronomy as variables of interest for the foreign tourists as well as the segmentation carried out with regard to their attitudes.

Originality/value

Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of food tourism in an important heritage destination, such as the city of Quito, in a geographic area, Latin America, characterised by a recognised gastronomy, but still little studied in the scientific literature.

Keywords

Citation

Pérez Gálvez, J.C., Torres-Naranjo, M., Lopez-Guzman, T. and Carvache Franco, M. (2017), "Tourism demand of a WHS destination: an analysis from the viewpoint of gastronomy", International Journal of Tourism Cities, Vol. 3 No. 1, pp. 1-16. https://doi.org/10.1108/IJTC-10-2016-0039

Publisher

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Emerald Publishing Limited

Copyright © 2017, International Tourism Studies Association