TY  - JOUR
AB  - Purpose The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself.Design/methodology/approach A qualitative, exploratory approach is adopted, applying the ICON model of place branding to the multistakeholder city branding strategy of Toronto. A combination of interviews, participant observation, content analysis and professional reflection inform the study.Findings Toronto’s emergence as a creative city with global standing has been achieved, in part, through a holistic and collaborative approach that is integrated, contextualized, organic and new.Practical implications Place and destination promoters are offered a practical application of the ICON model of place branding, informing future initiatives and offering insight into good practice.Originality/value Viewed through the lens of the ICON model, the paper provides insights into the collaborative and innovate practices that characterize effective city branding.
VL  - 3
IS  - 1
SN  - 2056-5607
DO  - 10.1108/IJTC-10-2016-0035
UR  - https://doi.org/10.1108/IJTC-10-2016-0035
AU  - Warren Giannina
AU  - Dinnie Keith
PY  - 2017
Y1  - 2017/01/01
TI  - Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto
T2  - International Journal of Tourism Cities
PB  - Emerald Publishing Limited
SP  - 56
EP  - 68
Y2  - 2024/04/18
ER  -