This study aims to highlight the influence of community attachment and community involvement on perceived value and social impact with event attachment, emphasizing the mediating effect on tourism sustainability.
A quantitative approach is used in this study to explain the causality relationship based on statistical analysis. The total sample collected in distributing questionnaires to the communities involved in the Jember Fashion Carnaval is 221 from various types of communities. Construct this study’s validity, reliability and hypothesis testing using partial least squares structural equation modeling (PLS-SEM) to produce SEM.
The results of this study that show positive and significance are community attachment and community involvement on perceived value, community attachment and community involvement on perceived social impact, perceived social impact on event attachment and event attachment on tourism sustainability. Meanwhile, the effect of the perceived value relationship on event attachment is not significant. This study also presents the mediating role, which has also been described.
The study was only conducted on the most significant event in Jember City, Indonesia, and therefore, the results cannot be generalized for other cities worldwide.
The proposed study model suggests the need to review the current condition of event community members, especially regarding the attachment and closeness they feel to maintain the event’s sustainability.
Achieving sustainable tourism in different types of event tourism (cultural, exhibition and culinary) requires specific development models concerning existing community and environmental conditions.
This study emphasizes the sustainability of tourism, as explained in the event tourism literature that the role and involvement of the community greatly contribute to the success of an event’s sustainability. Therefore, the community must also feel the social impact as an essential aspect of increasing the sustainability of participation aimed at improving quality, image and value.
The authors would like to thank all parties involved in this research, especially Jember Fashion Carnaval community members and also government bodies who supplied important data during this research conducted. Authors acknowledge the support and funding of the research received from the Directorate General of Higher Education (DIKTI), Ministry of Education, Culture, Research, and Technology Republic of Indonesia under the Fundamental Research Grant in 2021.
Kusumawati, A., Pangestuti, E. and Supriono, S. (2022), "The antecedent of event attachment influence on tourism sustainability: the case of Jember Fashion Carnaval, Indonesia", International Journal of Tourism Cities, Vol. 8 No. 4, pp. 1000-1018. https://doi.org/10.1108/IJTC-09-2021-0197
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