Identifying core determinants of tourism demand in Hong Kong inbound markets

Abstract

Purpose

The purpose of this paper is to identify the core factors that determine tourism demand in four inbound markets of Hong Kong.

Design/methodology/approach

The general-to-specific approach was adopted as a step-by-step approach to identify the major determinants of tourism demand in Hong Kong.

Findings

The study revealed word of mouth and income of source market are core determinants of tourism demand in all four inbound markets.

Originality/value

Knowledge of core determinants of tourism demand is useful to destination management organizations and tourism business owners for strategic planning and decision making to increase total revenues.

Citation

Agyeiwaah, E. and Adongo, R. (2016), "Identifying core determinants of tourism demand in Hong Kong inbound markets", International Journal of Tourism Cities, Vol. 2 No. 1, pp. 17-28. https://doi.org/10.1108/IJTC-07-2015-0015