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Identifying stakeholders’ perspectives on the success factors of halal tourism in the city of Makassar: a group model building approach

Nurul Huda (Faculty of Economic and Business, Universitas YARSI, Jakarta Pusat, Indonesia)
Ariel Nian Gani (Faculty of Economic and Business, Universitas YARSI, Jakarta Pusat, Indonesia)
Nova Rini (Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Jakarta, Jakarta, Indonesia)
Tiko Dhafin Rizky (Graduate School, Universitas YARSI, Jakarta Pusat, Indonesia)
Lazuardi Ichsan (Graduate School, Universitas YARSI, Jakarta Pusat, Indonesia)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 12 January 2022

Issue publication date: 9 December 2022

233

Abstract

Purpose

Islamic attributes and activities need to be developed in compliance with the halal concept to attract potential Muslim tourists and ensure the success of halal tourism. Although the literature shows that many factors can influence the success of halal tourism, a complete picture of the success factors of halal tourism in a city is still very limited. As such, this explorative study aims to examine stakeholders’ perspectives regarding the antecedents of halal tourism success and the benefits of halal tourism for the city.

Design/methodology/approach

Qualitative system dynamics modeling was used for this study, and Makassar (a successful halal tourism city) was considered as the basis for the study. A causal loop diagram (CLD) of halal tourism was developed using the group model building technique to elicit stakeholders’ knowledge and assumptions. Network analysis and feedback loop analysis were used to identify the driving factors of successful halal tourism.

Findings

Two factors need to be taken into account by halal tourism stakeholders in the city: support from the central and local government and improving and maintaining potential tourists’ perceptions of the city. There are four benefits of halal tourism success for the city: an increase in the number of micro-, small- and medium-sized halal businesses in the city, increased support from the central and local government to further develop halal tourism infrastructure in the city, increased word-of-mouth promotion of Makassar as a tourism destination and a decrease in the price of halal tourism components (e.g. food and accommodation).

Originality/value

The resulting CLD shows the interlinkage between political, societal and economical factors that could influence the success of halal tourism development. In particular, the findings show how governments and tourism stakeholders need to promote halal tourism socialization in the community and improve the public perception of this type of tourism. Therefore, the findings can help destination stakeholders and tourism developers in other cities develop halal tourism potential.

Keywords

Acknowledgements

The authors are grateful to the three reviewers who have provided valuable insights to improve the articles.

Funding: This research received funding from kementerian riset dan teknologi Indonesia.

Citation

Huda, N., Gani, A.N., Rini, N., Rizky, T.D. and Ichsan, L. (2022), "Identifying stakeholders’ perspectives on the success factors of halal tourism in the city of Makassar: a group model building approach", International Journal of Tourism Cities, Vol. 8 No. 4, pp. 883-896. https://doi.org/10.1108/IJTC-06-2021-0101

Publisher

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Emerald Publishing Limited

Copyright © 2021, International Tourism Studies Association.

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