City branding of the “music-design-culinary” as urban tourism of Bandung, West Java

Abstract

Purpose

Bandung city had constructed new facilities in urban areas or supplemented existing facilities to create a city branding of music-design-culinary. This paper aims to assess their potential as new tourist areas for urban. This study very little research explicitly to discuss new phenomena tourism from urban areas that raise the image of three branding concepts at once.

Design/methodology/approach

Qualitative research more emphasized meaning and process analysis. Data analysis was carried out by looking at the status of an urban community, an object and a set of conditions in the thought system or current cases. The supporting data analysis technique used in this research is spatial analysis overlay is one of the basic ways to create spatial relationships between music, design and culinary by processing the result SWOT analysis factor.

Findings

Three forms of brand imaging development can ultimately lift new changes in strengthening relationships for building a good image of the tourism city with visitors.

Originality/value

For developing a new branding that can be implemented, the actors necessary to identify and assess internal and external factors policy for further formulation development of tourism city strategy. These articles very few research to explore discuss new phenomena in urban tourism that raise the image of three branding concepts at once. The present work was a modest effort to fill this gap literature with uses a compilation of research findings separately from city branding in various cities used as a conceptual basis and a comparative analysis is then conducted of three schemes.

Citation

Bustomi, T. and Avianto, B.N. (2022), "City branding of the “music-design-culinary” as urban tourism of Bandung, West Java", International Journal of Tourism Cities, Vol. 8 No. 1, pp. 53-69. https://doi.org/10.1108/IJTC-06-2020-0123