TY  - JOUR
AB  - Purpose Social media has fundamentally changed the leisure travel behavior of Singapore residents. The purpose of this paper is to focus on Facebook and its impact on travel behavior. The study focuses on Singapore residents.Design/methodology/approach A total of 16 input and five output variables were tested, with a sample of 203 Facebook users residing in Singapore. Primary data modeling was done using ADANCO, a structural equation modeling tool that uses composite modeling approach for hypothesis testing. The analysis performed an estimated structural model and then determined the best model fit by measuring reliability, validity and path analysis and estimating model parameters.Findings Research findings indicate that Facebook has had a strong behavioral influence on the frequency of travel, itinerary planning and social sharing, while it had no impact during the destination-selection stage of travel planning.Originality/value Facebook’s influence on leisure travel behavior confirms the theory of planned behavior proposed by Icek Ajzen. From Facebook’s perspective, the outcome of this study is helpful in recommending the best use of the platform for destination providers.
VL  - 4
IS  - 2
SN  - 2056-5607
DO  - 10.1108/IJTC-06-2017-0032
UR  - https://doi.org/10.1108/IJTC-06-2017-0032
AU  - Jadhav Veena
AU  - Raman Seetha
AU  - Patwa Nitin
AU  - Moorthy Krishna
AU  - Pathrose John
PY  - 2018
Y1  - 2018/01/01
TI  - Impact of Facebook on leisure travel behavior of Singapore residents
T2  - International Journal of Tourism Cities
PB  - Emerald Publishing Limited
SP  - 157
EP  - 178
Y2  - 2024/09/22
ER  -